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This site ateffinejeweler.com states the following, "Is located in the scenic Berkshire community of North Adams, Massachusetts." We noticed that the webpage stated " Featuring the work of Syrian-born Master Jewelry Craftsman Atef Bolos, the store offers brand-name pieces alongside Atefs custom creations." It also stated " Designing custom pieces is something Atef has been doing for years, so stop in to see your ideas become authentic pieces that can be yours to cherish. Click here for directions to the store. Daily from 1000am - 600pm." The header had atef as the highest ranking keyword. It was followed by fine jewelry, jeweler, and jewelry which isn't as ranked as highly as atef. The next words the site used was pieces. atef fine jeweler was also included but will not be seen by web crawlers.